To celebrate the opening of Maison Moschino, the company's new hotel in Milan's Viale Monte Grappa, Rosella Jardini and her Cheap & Chic team changed up their show format, flying in British pop sensation Pixie Lott to perform and enlisting Italian actress Asia Argento to deejay. Instead of sitting in orderly rows, guests swigged Champagne and stood cheek by jowl in a clear plastic tent as models streamed past them. The concept, as the designer described it afterward, was "all of the different women who come out of the hotel."
