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Believe in Blonde

BELIEVE IN BLONDE THIS SUMMER...

And color support shampoo and conditioner - golden tickets to keeping color-treated blondes cool (or warm, as you prefer). To keep tones true, treat light locks like fine washables: Rinse after a dip in the pool or surf, use low-pH cleansers with subtle lather and cover up with a hat or head scarf to fight the shine-sapping effects of the sun.



COOL BLONDES
Classy, not brassy - kind care for platinum bombshells to silver foxes who like to keep it cool.
GOLDEN BLONDES
Cleansing and conditioning with a trace of color so the sun never sets on that warm, golden glow.